Ever since acquiring a taste for Classical Music and befriended some world renowned musicians, I slowly discovered the parallel between what makes a musical performance great and what makes a photograph memorable. Music paints with sound on the blank canvas of silence whereas photography does it with lights, the essence is however the same. A great photograph must capture not only a story but the emotions behind the story - every nuances of it and presents the human experiences that is greater than the moment itself. Every client of mine, may it be a product promotion, fashion introduction  or whatever the case may be, all has a story to tell whether they know it or not and it is my job as the photographer to unearth those stories. Hopefully one that is worthy of posterity.